Ads are officially coming to NHL jerseys, and the Washington Capitals have their partner. The team and Caesars Entertainment announced a multi-year partnership agreement on Friday.
Washington’s home and third sweaters will start featuring the Caesars Sportsbook logo in the 2022-23 NHL season. The Capitals are the first team to announce an agreement in the NHL’s Jersey Advertising Program. Details on the team’s away jerseys will be announced at a later date.
Caesars Sportsbook will have its 3 x 3.5-inch logo featured on the upper-right chest area of the jersey. In May 2021, Caesars Sportsbook also opened at Capital One Arena.
“Being woven into the Washington Capitals jersey is an exciting chapter in our collective story,” co-president of Caesars Digital Chris Holdren said. “Like MSE, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”
READ MORE ON WHN: Training Camp Day 1 Takeaways
The NHL Board of Governors agreed in late August to allow teams to have advertisements on jerseys. Owners also agreed to allow teams to sell space on jerseys for ads. The NBA has featured ads on jerseys since 2017.